Hogan McCormack is a Senior Digital Media Specialist at DAC, where he brings a strong SEM background and a passion for paid search to every project. Since joining in 2022, he’s played a key role in multiple SEM restructures, onboarding new clients, and leading cross-team collaboration initiatives. Known for his process-oriented mindset and sharp attention to detail, Hogan excels at identifying optimization opportunities and implementing value-based bidding strategies that drive results. His experience spans both B2B and B2C accounts, and he’s committed to staying ahead of industry trends to ensure every campaign performs at its best.