Case Study: Gas Bijoux
The challenge
Since André Gas founded his namesake jewelry label in 1969, it has opened stores across France, as well as locations in fashion capitals New York, Milan, and Tokyo. But that growth brought challenges in the Digital Age. How could Gas Bijoux boost its visibility on Google and other channels? And how could they optimise their local listings to drive more in-store traffic?
The solution
Our unique Local Presence Management (LPM) service was tailor-made for situations like these—and we’ve got its implementation down to an art. Here’s how it worked in three easy steps.
We rolled out an LPM programme for Gas Bijoux that cleaned up listings for individual stores—name, address, phone number, opening hours—and accounted for unique circumstances, such as nested locations.
We began to proactively manage duplicates throughout the programme, ensuring that all paid and organic traffic was directed to actively monitored listings.
Using in-house platforms, our LPM experts worked to ensure data consistency across all the sites and directories that matter, providing customers with accurate information when they search for both generic and branded terms.
- Services Provided:
- Local Listings Management
The impact
The principles behind LPM are simple, but the results are often significant. As the visibility and accuracy of Gas Bijoux’s listings grew, so too did their digital presence—and their ability to drive transformative growth online.
increase in visibility on Google, Facebook, and Foursquare
visibility and accuracy scores overall
increase in Google My Business views and actions