The impact
The Fresh Market was the only competitor to experience positive traffic trends during this period, according to Placer.ai. In just 38 days, the campaign achieved remarkable results.
50k+
completed video views
1,300+
blog sessions
500+
reactions on Facebook
In the increasingly competitive gym and fitness industry, David Lloyd Clubs wanted to drive traffic and increase engagement through a blog featuring unique, high-value content. We were tasked with brainstorming and creating content that would not only increase customer engagement but also add value for existing David Lloyd members.
We developed a campaign idea that would appeal to the typical member looking to improve their health and well-being in a way that’s realistic, sustainable, and fits with their busy home and work life.
Deciding to create a series of easily accessible, high-quality recipe videos promoting quick and healthy cooking, we enlisted celebrity chef Theo Michaels to host the videos. We would use his reputation and charisma to endorse the legitimacy of the recipes and create trust between the audience and David Lloyd. To get as many eyes on the content as possible and maximise reach, we would launch a series of paid and organic social campaigns.
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