Data is everywhere, yet few brands have it under control. That’s huge; effective data governance and marketing science allows the marketer to understand and trust the information at hand, freeing up time and resources to find opportunities rather than simply compiling analytics reports or troubleshooting issues. DAC Group’s data whisperers (not a trademarked term… yet) know how to map out and optimize the customer journey from the numbers up, driving performance in a multi-touch, multi-device environment. This agnostic understanding of what your data is saying underpins everything we do — and serves as a fundamental first step towards improving performance, from the national right down to the hyper-local level.
Analytics, setting up KPI’s, data governance and pulling the data together to set up a customer journey analysis. It’s our holy grail of understanding marketing channels and developing meaningful, measurable performance based marketing strategies.
In our visual, interactive sessions, we explain how customer journey analysis is key to getting closer to your customer. Using real-world examples, we will give you a clear, actionable overview of how to connect your data sources, allowing you to build a clear picture of how best to invest your marketing budget. This will empower you to reach the right customers in the right places at the right times.
Do you want to know more? Please get in touch with us, we would love to help.