Tag Archives: Print Yellow Pages

The Value of a Multimedia Bundle Program

The current search market is highly fragmented, with BIA/Kelsey reporting that consumers now use an average of 7.9 sources when shopping for local products or services. Shoppers have more choices now than ever before, and for the small business owner it’s no longer just about being out there where consumers might be looking but being […]

The Best Kind of Test–One Where We Give You the Answers!

When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities.  While popular media like radio, TV, and newspapers could merely estimate usage by consumers, none of them could provide concrete statistics on how many people actually interacted with an […]

Over 50% of Seniors Now Online

In previous years, companies with older demographics haven’t always aggressively pursued the online market, believing that their target customers are more likely to be using traditional media sources than online search tools. While seniors still use the Internet less often than other generations, this consumer segment is becoming more and more tech savvy by the year, […]