As a long-time digital marketer, I’ve seen many trends in the ways brands buy digital media. Early on, brands leveraged digital as an extension of their offline buys, aiming to increase reach and frequency, with audience inputs limited to generalities like age, gender and household income. With the rise of programmatic, many brands used technology […]
On May 15, I had the opportunity to speak at ClickZ Live Toronto. Representing DAC demands that a strong case is made for optimizing results, and the session did just that. In the age of converged media, integrating earned, owned and paid strategy is enriching consumer experiences and raising ROI for brands through effective lead […]
I distinctly remember reading Nicholas Carr’s cover story in The Atlantic a few years ago that asked the question, “Is Google Making us Stupid?“. At the time, I was pretty dismissive of Carr’s hypothesis that the way we process the scads of information available to us in the digital age is actually changing the way our […]