Tag Archives: KPIs

How analytics dashboards save countless marketing hours

If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to do with. But how can we best utilise those figures to not only measure our performance but inform our future decisions […]

Key Performance Indicator (KPI) frameworks: part 3 of 3

Thanks for coming by to read the third post in my series concerning KPI frameworks. In my first post I discussed why you need a KPI framework, and in the previous post I covered the steps necessary for generating a Top Down KPI framework. In this post I provide an overview of the alternatives to […]