Tag Archives: glocal

January 2020 LPM roundup

| January 30, 2020

The holidays are behind us and it’s time to go over the search engine updates that snuck by while we were gorging on sweet treats. There were a few noticeable changes from both the tail end of 2019 and the first month of 2020, including Google kicking off the year with a core algorithm update […]

What Ronald McDonald Can Teach Us About Glocalization

| August 7, 2015

I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to McDonald’s. Now don’t get me wrong, I’m just as conscious about my daily McNugget intake as the next person, but what McDonald’s has done with their international expansion is unmatched by any other brand. […]