Tag Archives: creative campaigns

Data, Creativity, and THAT Pepsi Ad

| April 6, 2017

Marketing pioneer and retail magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. That’s the nub of an issue that’s been driving a huge change in marketing: Data.

Best of Reddit roundup

| November 17, 2015

There have been a couple of incredible stories on Reddit recently which go to show of the power of social media. I thought I would pick out two of the best, explaining why I thought they were particularly brilliant.