Chatbots are disrupting the digital experience, fundamentally changing the way businesses interact with their audiences online. Although originally pioneered for use on ecommerce platforms, this digital technology is fast becoming a popular customer-engagement tool in a wide variety of industries—especially as the pandemic drives consumers online. As their use becomes commonplace, it’s time to dispel […]
The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t taking the time to identify how they’ll accurately measure outcomes. The old adage of 80% of winning is simply showing up rings true but, it’s the remaining […]
As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cosying up by the fire to complete their gift-giving shopping online sans parking wars, long lines and well, let’s be honest…witnessing naughty list worthy temper tantrums. According to a study by Ipsos Canadian Inter@ctive Reid online spending continues to […]
You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and make sure you drive to a bold form and call to action. Just get them to convert as fast as you can. So […]