Last Tuesday (April 22, 2014), Google’s #StepInsideAdWords was introduced to a modest live crowd and sweeping array of anxious Hang-Out participants, all eager to learn the next big thing. What we got was somewhat of a surprise, in a good way. Jerry Dischler, VP of Product Management for Adwords, took the stage to showcase the following: Innovative […]
As the latest round of ‘not provided’ changes begin to take shape, we are looking at the various ways the search marketing industry is dealing with the problem. One such company – and a vendor whose products we use ourselves – trying to work solutions to the issues left in the ‘not provided’ wake is […]
Through a series of terrifying-sounding headlines and people shouting that the [paid search] world is about to end, most of us have heard that Google will be removing keyword data for paid search as of now. But if we stop for a second and think about the implications before going into blind-panic mode it becomes […]
When you lead a paid search team, it’s tempting to sit back and breathe a sigh of relief when a major Google algorithm update like Hummingbird is announced. Let the SEO’s handle this one, right? After all, we’re still recovering from Enhanced Campaigns. Tempting, perhaps, but certainly not wise. Any change to the way Google […]
A few years ago, I was interviewing for a search engine marketing/paid media position and the interviewer (who happens to be an SEM guru of sorts) asked me what my favourite Google innovation was. “Sitelinks,” I answered very quickly (they were new at the time). He nodded and asked the highest increase in CTR I […]
Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the rollout of what it’s calling Enhanced Campaigns, the search giant is doing a pretty dramatic 180 in its approach to the increasingly critical mobile space. Effective for everyone in June of this year and available as an option to all […]
Even before Facebook’s IPO stumbled its way onto the scene, pundits have been making a bit of a sport out of predicting the social behemoth’s demise. The general themes centre around why Facebook won’t be around in ten years – a topic we’ve written about before on this blog. The IPO just intensified those sentiments, […]