Tag Archives: adwords

Context is King as Google AdWords Announces Major Changes

Google’s announcement of a bevvy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search marketers have been asking for years. When are they finally going to monetise the maps channel? When are we going to be able to modify […]

What the AdWords just happened to Google’s SERP?!

The internet has been a blaze over the past few days with the news that Google have remove  ads from the right-hand side (RHS) of their search results. While AdWords veterans are understandably concerned, we’ve always optimised our clients’ paid accounts around their broader marketing objectives, rather than blindly aiming for position one. While this […]

What Google’s Dumping of the AdWords Right Rail Means for Marketers

In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its long-standing tradition of serving ads to the right of its search results. For those of us who have spent much of […]

Why Google’s New Customer Match is Great News for B2B Marketers

For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the funnel where the action happens. It’s flexible and scalable. Last but not least, when executed with even a moderate degree of expertise, it almost […]

Laying the SEO Foundation of your Digital Home

In digital marketing, we often find that SEO (Search Engine Optimisation) is an afterthought for large brands looking to make a splash in the online space. A combination of lack of understanding, minimal immediate results and a perceived difficulty in measuring the ROI are often the reason for this. As a result, a great deal […]

The Professional Outlook for Digital Marketers in the Face of Automation

Like many of you, I jumped ship from a career in another industry into the “cutting-edge” world of digital marketing. Migrating to an industry in high demand and experiencing unprecedented growth seemed like a very smart and sensible choice. But, following a year of working with various software applications, I grew suspicious of automation’s role […]

A Q&A with Joe McEntee – Our Google Account Strategist

Joe is our new Account Strategist at Google; he answers all our crazy questions, keeps us up to date with the latest developments and advises how we can best integrate them into our clients’ online marketing strategies.  Joe kindly agreed to answer some more of our questions so we wanted to share the results with […]

Google Manchester Partners Event 2014

On Wednesday the 30th of April Google hosted a Partners event in Manchester’s Hilton Hotel in Beetham Tower. Standing over 168 meters high, Beetham Tower enjoys spectacular views across the city of Manchester and made for an ideal venue to hear all about Google’s latest news and their “big bets” for the coming year. Google […]

Product Developments in AdWords – What Does it Mean?

We watched with interest and excitement the announcements Jerry Dischler (VP of Product Management at Google) made with regards to the most recent developments of the AdWords Tool Kit. However, the emphasis was less about the tools and the message of putting the constantly connected consumer at the heart of their developments was loud and clear; […]

Google’s New Product Announcement Expands Advertising into App Territory

Last Tuesday (April 22, 2014), Google’s #StepInsideAdWords was introduced to a modest live crowd and sweeping array of anxious Hang-Out participants, all eager to learn the next big thing. What we got was somewhat of a surprise, in a good way. Jerry Dischler, VP of Product Management for Adwords, took the stage to showcase the following: Innovative […]