Read more from Peter Gourlay


Is Augmented Reality the Future of Digital Marketing?
Peter Gourlay | July 15, 2016
With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual reality, which creates a completely…
Reviews and Reputation Management – Keep Your Ear To The Street
Peter Gourlay | June 8, 2016
The age of the consumer has arrived. The digital evolution has given customers the power to voice their opinions on just about everything and leave reviews in a very public forum. Brands can no longer…