Author Archives: Gavin Bowick

How to build your own analytics dashboard

In part one of this two-part series, we explored how reporting dashboards can be used to break your data out of silos to help you see the bigger picture of your marketing performance—and save countless hours along the way. In part two, we show you exactly how to build a basic reporting dashboard using Google […]

How analytics dashboards save countless marketing hours

If there’s one thing the digital marketing revolution has given us, it’s data. With metrics being thrown at us from myriad sources, most of us probably have more numbers than we know what to do with. But how can we best utilize those figures to not only measure our performance but inform our future decisions […]