Author Archives: Felicia DelVecchio

Google’s Local Omnichannel Takeover—and What it Means for Your Paid Ads

As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel optimization and attribution are long gone (was that ever a good idea, anyway?), and if you haven’t yet nurtured an omnichannel approach to marketing, […]