Author Archives: Felicia DelVecchio

Marketing masterclass: Brand awareness

In the first installment of this three-part series, we went behind the scenes of one of our most successful ecommerce engagements. In part two, we’re gazing skywards—all the way to the top of the funnel—to explore the inner workings of an extraordinarily effective brand awareness play. Find out how this innovative, Google-centered campaign used video […]

Google’s Local Omnichannel Takeover—and What it Means for Your Paid Ads

As Google continues to make moves in the local space, multi-location businesses must pay close attention to how these shifts will impact their marketing channel efforts. The days of siloed channel optimization and attribution are long gone (was that ever a good idea, anyway?), and if you haven’t yet nurtured an omnichannel approach to marketing, […]