Author Archives: Guest Contributor

Five Ways Your Landing Pages May Be Missing the Mark

Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and testing all the time will ensure you maintain the highest conversion rates from your pages. Humans have high expectations of brands – let’s not […]

Acing the Digital Interview: Passion + Enthusiasm = Interview Success

It’s that time of the year again when instead of competing for the highest GPA grads are vying for a seat at the boardroom table. I had the pleasure of speaking with my nephew who is a second-year student in a Business/Marketing program and well poised academically to begin his professional career.  The question he […]

Genius Life Hack for Retailers

I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier.  I imagine walking down the street looking for a place to eat and having discounted offers for local restaurants appearing on my phone as I walk by them. I fantasise […]

What to Write? How Metrics can Guide Your Online Content

Every writer’s ideation process should include a peek at analytics. Here’s why: Writing a regular blog is a lot of work. There are times when post topics come fast and furious, and times when you read, research, and scrape for inspiration. There are all kinds of ways to source content for your next post – […]

Google Hummingbird: Google Joins the Zombie Craze

By now you have probably heard that Google has released a new algorithm called Hummingbird.  No? Look here.  The Hummingbird Algorithm was officially announced on Thursday, but has been active for a little more than a month. The algorithm change isn’t causing anyone to declare that SEO is dead, unlike that pesky “not provided” change, […]

Four Tips for Running an A/B Test

“I think I need to see a testing plan.  What can we do with the button?” he said. What? When did C-level executives start caring about the details of landing pages, I wondered. “Sure thing,” I replied. That was the interaction I recently had at a Fortune 50 client meeting.  Agencies are always required to […]

Increase Your Landing Page Conversion Rate with Embedded Video

You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and make sure you drive to a bold form and call to action. Just get them to convert as fast as you can. So […]

Tap vs. Click: Tablet Optimisation

Tablets generate more page views and higher sales. Below, find three ways to ensure your responsive designed landing pages are ready for the coming wave in tablet adoption. There has been a lot of talk in the past year about optimising usability and conversion paths for mobile. With the focus on capturing those fickle mobile […]

Enhanced Campaigns and The Need For A Proper Landing Page Structure

By now you’ve most likely heard about Google’s recent “enhancements” and, chances are, you have already formed an opinion. At the very least, I’m certain you have heard several other people’s opinions! I’m not here to weigh in on the pros and cons of the changes but, rather, to help you set expectations and prepare […]

Mobile: Your 2013 Resolution

If 2012 was the Year of Mobile, 2013 will be the Year of Mobile Done Better… But before we look at 2013, let’s travel back a decade. Remember the days when a cell phone was a somewhat foreign device you kept tucked away in a safe place, only to see the light of day in […]