Author Archives: azheng

5 Tips To Improve Your Conversion Rate

Improving your conversion rate can make all the difference if you have a transactional site or a lead generation site. If you have a transactional site you’ll know that acquiring traffic is not sufficient, an ecommerce website also has to convert the visitors into customers. To understand this, the e-merchant needs to use a web […]

Search and Social, Same Same but Different

Search and social have their distinctions but as technology develops and user’s online behaviour transforms, these differences will become more closely intertwined. I have looked at this relationship and some of the influencing factors. Surely the biggest bottleneck hindering technologies today is the ability to intrinsically interpret human behaviour. The recent Hummingbird update Google released is […]

Increase in Direct Traffic from iOS 6 – Explained

As we eagerly await the release of iOS 7 I though it appropriate to have a deeper look into the issue SEOs have faced with iOS 6 over the past year, so that we are fully prepared about what, or what not to expect with Apple’s latest release. What? If, like us, your site or […]