Monthly Archives: May 2022

4 recent SERP changes impacting organic ecommerce performance

In my short, eight-year career in SEO, I have seen many algorithm and search changes that have had an impact on overall rankings and experience within Google. Within the past year or so, Google has made several changes to its search engine results pages (SERPs), but none more interesting or impactful than the introduction of […]

Revealed: Industry benchmarks for customer reviews in 2022

It has been especially difficult for businesses to evaluate if they meet benchmarks for online reputation management over the past two years. Year-over-year analyses have relied on frustratingly imperfect information as industries dealt with not only the changing business landscape but the all-encompassing impact of COVID-19. As a result, it has been almost impossible to […]