Monthly Archives: January 2022

Google Business Profile enhances security and adds new shopping features

Time moves like lightning in local search, and there are already plenty of new developments in the first month of the year. Once again, it’s time to double check those Google Business Profile (GBP) updates and SERP shake-ups. Join us on our review of the news highlights from January 2022. Making GBP secure: New seven-day […]

Podcast rewind: 4 predictions and pitfalls for the new year

Time has been hazy the past couple years, but we’ve managed to stumble our way into 2022. We’ll take the victories where we can. Now that the holidays are over, our eyes are on what’s to come in the new year. Digital performance media, Google platform aspirations, in-housing talent—there’s plenty of fodder for predictions. So […]

Metaverse 101: The future of digital marketing?

At the end of October last year, Facebook announced it was changing its name to Meta to more appropriately reflect everything it encompasses. In that announcement, Mark Zuckerberg talked about their planned role in the metaverse. Now that the dust is beginning to settle, it’s time to ask “What is the metaverse?” and explore how […]