Copywriting is tricky business. It’s not enough to have someone land on your webpage or see your banner ad; you need to grab and hold their attention so they’re compelled to take the desired action. This is why slapping a few nice-sounding phrases on a page just won’t cut it; you need to hone a […]
Whether it’s a personal email, newsletter or digital receipt you send out, the signature portion of any email can be fuel for review content. Here’s how to do it. Following your signature, insert links to your review sites. These will be seen by your customers every time you communicate with them via email. To […]
With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably interested in what I have to offer. What are the positives? Increased brand awareness Competitor bidding puts your brand into consideration. It’s a […]