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Boots partners with DAC to optimise its online presence

DAC will be tasked to deliver a full local SEO audit for the brand to improve its online branch listings.

Health and beauty retailer, Boots, has appointed DAC to deliver a full local SEO audit in order to optimise its online presence. The aim for Boots is to improve its online branch listings for its retail and pharmaceutical operations and organic visibility for non-branded researches.
DAC will have a strategic focus on local SEO, working with Boot’s SEO team on how to improve the user journey experience for individual branch pages and reduce the number of clicks required for finding the information needed.
In addition to delivering the SEO audit, DAC will provide access for Boot’s customer service team to its reputation management platform that allows individual stores to engage with feedback from customer reviews white integrating SEO at a local branch level.
Mike Fantis, VP, managing partner of DAC Group UK, comments: “It’s fantastic to work with such an established household brand.
“Our years of experience in local SEO means we’re in prime position to hit the ground running and increase store visibility as soon as possible; in fact we’ve already seen a 45% YoY increase in impressions for pharmacy listings and we’ve just scratched the surface.”

About Boots

Boots is the UK’s leading health and beauty retailer. For 175 years, they’ve listened, learned and innovated, and continue to challenge themselves to improve their products and services every day. Over recent years, Boots has evolved at pace to transform into an integrated pharmacy, healthcare and retail business, serving millions of customers and patients every day.
With over 2,100 stores ranging from local community pharmacies to large destination health and beauty stores, their purpose is to support their customers and patients through every stage of their lives.
They put their customers in control of their health and wellbeing and aim to unlock the beauty in everyone with their unrivalled depth and breadth of product offering.