Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your business at the top of the page for your main keywords and traditional SEO to help drive traffic to your website, […]
Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behavior, however many haven’t been and have faced negatives changes in their performance. People bounce. If the page doesn’t load within […]
If you’re in Digital Marketing, you’re probably familiar with the term “Glocal.” It’s about thinking global but acting local. Thanks to the internet, everyone’s your neighbor (yes, even that wild-haired hoarder who lives down the hallway) and taking your brand global has never been more opportune. But having the ambition to launch a grand, global strategy […]
In digital marketing, we often find that SEO (Search Engine Optimization) is an afterthought for large brands looking to make a splash in the online space. A combination of lack of understanding, minimal immediate results and a perceived difficulty in measuring the ROI are often the reason for this. As a result, a great deal […]
Search quality has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the SEO community. As search marketers have squawked and scrambled to adjust, Google has firmly stood by its message of making the experience better for the user. Set against this backdrop, the problems that […]
Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimization penalty), the SEO industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post on the […]
There seem to be two types of companies: Those who get mobile, and those who don’t. It’s often a function of cost: they’re investing in search, SEO, local listings and landing pages — and mobile is simply one more line item. If a visitor can already access a site on his or her mobile device, […]
I am going to start by assuming that social media is already a key part of your marketing strategy (if it’s not, please watch the video below, and take a giant leap into the present). Now, for those of you who are active in social media, I’m sure many of you will attest, implementing social media […]
On Thursday, April 12, 2012 DAC’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer, Vice-President of Media will lead a one-day Canadian Marketing Association (CMA) intensive seminar in Toronto titled “Lead Generation Minus the Guesswork”. The seminar will feature engaging presentations, interactive working sessions, real-world […]
Most of the world’s conflicts can be boiled down to a pretty simple cause: you have something, I want it, and if you don’t give it to me I’ll get it from you one way or another. The ongoing dust up between Google and the web’s social media titans is no exception. When Google launched Google Search […]