Tag Archives: Search Engine Optimization

5 Free Social Media Monitoring Tools You Should Be Using in 2012

I am going to start by assuming that social media is already a key part of your marketing strategy (if it’s not, please watch the video below, and take a giant leap into the present). Now, for those of you who are active in social media, I’m sure many of you will attest, implementing social media […]

DAC to Lead CMA Seminar

On Thursday, April 12, 2012 DAC’s Ken Dobell, President of Digital, Dan Temby, Vice-President of Digital Platforms, Nasser Sahlool, Vice-President of Client Strategy, and Jon Dyer, Vice-President of Media will lead a one-day Canadian Marketing Association (CMA) intensive seminar in Toronto titled “Lead Generation Minus the Guesswork”. The seminar will feature engaging presentations, interactive working sessions, real-world […]

What Google really wants from Search Plus Your World

Most of the world’s conflicts can be boiled down to a pretty simple cause: you have something,  I want it, and if you don’t give it to me I’ll get it from you one way or another. The ongoing dust up between Google and the web’s social media titans is no exception. When Google launched Google Search […]

Are you ready for tomorrow’s SOPA blackout?

The Stop Online Piracy Act (SOPA) is a controversial piece of proposed U.S. legislation designed to “fight online trafficking in copyrighted intellectual property and counterfeit goods.” A large proportion of the digital community is fighting this legislation in hopes of stopping it from passing, on the grounds that it would create some very serious concerns […]

What is Schema.org?

There’s been a lot of buzz leading up to the launch of Schema.org.  The first thing that makes Schema.org a big deal is that it is agreed upon and standardized.  The second thing that makes Schema.org a big deal is the essence of what it does.  Schema.org provides a standard protocol to add more details […]

Google Further Monetizes Places by Charging for Directions

With the announcement that they will now charge advertisers when searchers click for directions from a local ad extension, Google has taken yet another step in its march toward the monetization of the Google Places channel. Since launching location extensions integrated with a Google Places account, Google has been pushing the product hard with local advertisers. […]

With the Past as Our Guide, We Can Define Our Future

Norm Hagarty, CEO: By now most of us in the directional media industry have heard about TMP’s unfortunate demise. I don’t believe that this kind of turmoil is ever good. It certainly is not good for TMP’s staff, many of whom will face uncertain job prospects (at least in the short term); clients who now […]

Google’s Panda +1=New SEO Kung Fu

Google wants to know what you think. The Google +1 update has been well documented here. +1 seems to be part of a trend, wherein Google is taking into account user feedback when doling out search engine rankings. Details are now coming to light about how Google put together its new Panda algorithm update. These […]

+1…more time for Google

Google hasn’t had an easy ride in the social space. Google Wave and Google Buzz were both false starts. There has been speculation recently as to how Google was finally going to crack social media. Today they fired their latest salvo in the race; +1. As with any of Google’s most successful offerings, what works in its favour […]

Create a Positive User Experience with Informative Article Syndication Copy

Admittedly, I came late to the article syndication cheer-leading squad. Let’s just chalk it up to an innate cynicism, or an aversion to bandwagon jumping. However, there is no arguing with results, and the fact is, article syndication works. We’ve seen notable bumps in landing page traffic immediately following an article’s syndication and then subsequent […]