Over the past couple of months, we have seen major changes within the Google shopping experience. We first noticed these changes from last year’s announcement around Search On and we’re still seeing significant impacts within the organic space today. We talked about most of these changes in our last article on organic ecommerce, which we […]
Search engine optimization may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as SEO, and much of it is being driven by Google’s reinvention of the SERP (search engine results page) from simple directory to personalized portal. In the […]
Countless websites are technically sound yet still struggle to rank or perform organically performance still struggles. Upon reaching out to search engines for answers and explanations, the usual response is to consider the quality of the site. Sound advice, yes, but what does “quality” actually mean? And how do you improve it? Quality is one […]
In my short, eight-year career in SEO, I have seen many algorithm and search changes that have had an impact on overall rankings and experience within Google. Within the past year or so, Google has made several changes to its search engine results pages (SERPs), but none more interesting or impactful than the introduction of […]
If history tends to repeat itself, then predicting the future should be easy, right? Well, SEO is a slightly different proposition. After all, this is a discipline that progresses into uncharted territory with each passing year. Sometimes our best bet is to take cues from the ubiquitous search giant—specifically the tools it makes available to […]
You’ve established your brand, your products have hit the market, and your ecommerce website is up and running. But how do you promote your online business in a way that can generate traffic and quality leads? You might have already invested some money on social media channels like Facebook or Instagram—or perhaps you also went […]
March was an action-packed time in the world of Local Presence Management (LPM). It saw the release of major changes for Google, Yelp, and Instagram—changes that are significant for not only SEO specialists but for the users engaging with these platforms. With new functionality on some of the biggest platforms in the entire online ecosystem, […]
Digital’s biggest, brightest brands came together last week for SMX West 2019. Every major player was represented at the San Jose McEnery Convention Center in the heart of Silicon Valley—Google, Amazon, and Bing among them, as well as some of the world’s most exciting start-ups—making this one of the most diverse, reputable, and relevant conferences on SEO […]
Another month has passed, which means more developments in the world of Local Presence Management (LPM). This time we’ve seen some major changes with minor consequences, minor changes with major consequences—and a significant (if inevitable) demise that even casual users should note. Google shuts down Google+ Remember that massive push Google made for their own […]
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think about search. We assume there was birthday cake, too. The key changes are focused on personalizing the search journey and enhancing visual search using AI […]