I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to McDonald’s. Now don’t get me wrong, I’m just as conscious about my daily McNugget intake as the next person, but what McDonald’s has done with their international expansion is unmatched by any other brand. […]
In preparation for eTail East 2015, DAC is knee-deep in retail stats! Some key takeaways from our Find and Seek infographic: By 2017, digital media will influence nearly $1.8 trillion in retail sales — more than 60% 75% of US smartphone users who found helpful local information in search results were more likely to visit […]
In my past post, I discussed the results of the 2013 Mobile Path-to-Purchase Study done by xAd and Telmetrics. The study found that mobile users were increasingly using their devices to initiate the purchase process, but how those purchases were completed differed depending on whether they were using a smartphone or a tablet. Another element of the […]
Note: This is part two of a two part blog series covering Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. You can read part one here. Turbulent times for retail. Between 3D printing, augmented reality, e-fitting rooms and headsets that can measure consumer brainwaves, technology is changing the face of […]
If you sell stuff online and you describe the stuff that you sell and you show me pictures of what you’re selling, you as the builder of this content own both the description and the media. But why in the world are you giving it away to others to rank? I understand the theory behind […]