Tag Archives: retail

10 things threatening your brand’s reputation

When it comes to running a successful business, reputation is everything. But a good reputation doesn’t build itself. Every customer interaction, positive or negative, in person or online, can shift the needle, so it’s important to keep some best practices in mind for cultivating a reputation you can be proud of. Here are 10 things […]

3 key takeaways from Retail West Vancouver 2019

On October 16, 2019, leaders from Western Canada’s most exciting retail brands took the stage during the Retail Council of Canada’s Retail West 2019 Conference at Vancouver’s Hyatt Regency. The day was packed full of speaker and panel sessions from brands including Aritzia, Saje, Best Buy, Save on Foods, Marks’, and many more—all gathered to […]

Black Friday marketing 2019: How to optimize your paid media

The most wonderful time of the year is almost here, and you know what comes before that: Black Friday! Foot traffic and online transactions will spike suddenly and exponentially—same as every year—as shoppers set their budgets and spend, spend, spend. But what’s the best way to stand out in a spectacular sales extravaganza? How do […]

Instagram Announces a “Significant Step Forward for Shopping”

Instagram announced on March 19th 2019 that they are adding a new way for people to buy products they discover on the app. Consumers in the US can purchase items directly on Instagram’s app from over 20 different brands, including Zara, H&M, Outdoor Voices, and Uniqlo. The checkout feature will allow people to make purchases […]

How to Grow Your Brand on Mobile with Showcase Shopping Ads

Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are difficulties with accidental clicks and with people’s reluctance to buy on mobile devices, to name a few challenges. Nevertheless, phones have become an integral part […]

Retail Therapy and the Power of the Impulse Buy

Retail therapy can be defined as the act of shopping with the sole purpose of improving one’s mood or disposition. We’ve all been there—buying things on impulse to relieve stress after a bad day or to treat yourself after a long week. For an example, look no further than your own shopping habits. Take a […]

Humility in the Workplace: A Q&A with Best Buy’s Mat Povse

In this exclusive Insider Q&A, DAC caught up with Mat Povse, Senior Vice President of Retail and Geek Squad Services at Best Buy Canada to discuss how creating positive work cultures can empower a brand and create stronger connections and experiences for customers. Povse is responsible for overseeing employee and customer experience, sales, and profits […]

Top Insights from eTail West

Once again, the DAC team headed to sunny Palm Springs, California for one of our favorite retail conferences—eTail West. Some of the top brands in retail for North America, including 2000+ disruptors, game changers and innovators gathered to plan strategies in 2018 and beyond. As e-commerce and omni-channel experiences continue to take priority in the strategies […]

Whitepaper: Customer-First Approach is Key for Retailer Marketers

We are thrilled to announce the launch of our latest white paper, Customer-First Retail, examining the importance of local and customer experience for retailers hoping to connect with today’s digital-first shoppers. As we witness the biggest wave of store closures in decades, personalized customer experiences and a strong omnichannel approach are key differentiators for North […]