Author Archives: Courtney Hardwick

5 ways to use bad reviews to your advantage

When it comes to reputation management, customer reviews are everything. Not only are they free content and marketing for your brand, but they can also help increase search engine ranking, drive sales, and help build credibility for your company. But just like good reviews can create positive signals, bad reviews can bring you right back […]

Boost your email open rates with these subject line tips

Did you know that the total number of business and consumer emails sent and received per day will exceed 293 billion in 2019, and is forecast to grow to over 347 billion by the end of 2023? Chances are, a lot of those emails are never even opened. Whether it’s a newsletter, announcement, offer, or […]