Results of the 2011 DAC Group and Kantar Search Landscape Study
For the third year, we have conducted proprietary research on the online and offline search habits of Canadians and Americans. This three-wave study includes research from Kantar and comScore. DAC Group’s research was then divided along regional and country lines to glean a clear perspective on the trends and commonalities throughout each region and country.
The objective of our study was to investigate, using the data that we have collected, how consumers are searching for business information, what devices they use, where they search and what they’re seeking. To better serve our clients, DAC Group is constantly innovating. For our innovation to resonate it must be relevant.
Because DAC Group conducts this study every year, we have the benefit of comparing year over year data, which helps to illuminate trends and provides a more comprehensive perspective for our results.
Results and subsequent learnings are available in the article section of our site- found here, and via this blog.