Author Archives: Nasser Sahlool

Nasser is a seasoned professional in the world of digital marketing, known for his expertise in developing and executing high-performing digital strategies, and has been at DAC since January 2009. As the Senior Vice President for Strategy, he is responsible for steering digital strategy for the agency's clients, leading a team of skilled strategists and researchers to design and implement innovative programs that effectively connect buyers and sellers. With his extensive knowledge of digital marketing, local and mobile conversion, performance optimization, and benchmarking, Nasser has established himself as a sought-after speaker and thought leader in the industry. He has spoken at prestigious events such as Cannes Lions, Ad Age Brand Summit, and Google Engage Summits, as well as led sessions for both the American and Canadian Marketing Associations. Before joining DAC, Nasser was a globetrotter, spending years exploring the world and immersing himself in business, political, Oriental, and African studies while earning his post-secondary education in London.