Monthly Archives: March 2020

Local search and COVID-19: What we know so far

A lot has happened in local search since we first described how to handle your Google listings during the COVID-19 pandemic. Although none of these developments change the advice we gave just a couple of weeks ago, it’s time to stand back and take stock. Here are the most significant developments so far—the ones that […]

Our lasting adaptations will create the new normal

Nasser Sahlool has just nicely articulated the human imperative for a return to normalcy, as well as the sureness that what follows the COVID-19 pandemic will be a new normal. And it’s true: we’re experiencing an unprecedented period of forced adaptation that’s both rapid and global—as well as heartbreaking and terrifying—but it will bring out […]

The new normal: Accelerating to a digital future

🎧 Listen to this post When I was 15, I moved to the UK from a country that had experienced civil wars, revolutions, and military coups. My new classmates would ask me, “What was it like to live there?” My response was always the same: “It was normal”. While these are extraordinary times, we cannot […]

COVID-19: What you need to be doing in local search right now

COVID-19 ramped up very quickly and is now dictating how brands connect with their customers. In fact, businesses have to get messaging in front of consumers faster than ever before—and those that handle this challenge well will reap the benefits moving forward. So let’s explore exactly what brands should be doing right now in the […]

5 urgent pandemic lessons from European businesses

While COVID-19 is quickly spreading across North America, we are (hopefully) close to the peak of it in Italy and Spain. With full lockdowns in place to maximize social distancing and fines for people leaving their homes without authorization, the public is experiencing disruption on a scale that’s inducing panic—but also unexpectedly positive community behavior. […]

COVID-19: Google disables all local reviews

Local platforms are proving to be a vital communication tool during the COVID-19 pandemic, allowing businesses to quickly connect with their local audiences regarding store closures, special opening hours, additional health and safety measures, and more. Google is focusing its efforts on local—prioritizing certain features, disabling others—Yelp is supporting pandemic-affected businesses, and we have some […]

DAC statement on COVID-19

As communities around the world grapple with a global pandemic, DAC has taken precautions to ensure the safety of our staff and partners, and, importantly, to deliver on our commitments to our clients. With the evolving COVID-19 situation, we have been following the advice of local authorities and health professionals as it relates to workplace […]

How to handle your Google listings during the COVID-19 pandemic

The sudden onset of COVID-19 is dominating headlines and impacting every aspect of life—and local listings are no exception during this very unusual time. You may have assumed that something as fundamental as your Google My Business (GMB) profile wouldn’t need to be altered, but the situation has already prompted Google to release a help […]

Google’s divine plan: bridge the gap between SEO and content

Ah, the illustrious deity that is Google and its faithful servant, the search engine results page (SERP). We bow down to thee and ask that this content may rank highly and claim the glorious throne that is the first results page… If only a prayer could really earn that top spot on page one! While […]

5 ways to overcome customer-first marketing challenges

We’ve spoken at various marketing events around the world over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of accomplished marketers, sharpening our understanding of various brands’ unique needs and goals. The emerging thread throughout these discussions is that data-led, customer-centric marketing is a laudable, […]