Monthly Archives: March 2020

Behind the Headlines: How coronavirus is affecting our digital behavior

A new day, a new coronavirus headline. Over the last month, news outlets have reported extensively on the development and spread of the disease. While the threat to human life has (rightly so) been the main focus, COVID-19 is also posing difficult questions about the health of businesses, markets, and economies. What’s the latest news? […]

Webinar highlights featuring Forrester: Brand and performance marketing

Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and marketing funnel. Brand marketing influences awareness and supports brand reputation, whereas performance marketing is focused on conversion. Yet they often compete within an organization for […]