Monthly Archives: June 2016

DAC Brings Their Digital Roundtable Series to Toronto

As technology continues to reinvent the way customers interact with brands, DAC’s very own Vice President, Client Strategy Nasser Sahlool welcomed an exclusive group of senior marketing professionals to share their inspirations, challenges and best practices for effective digital marketing, and moreover, how brands can continue to elevate the customer journey. Combining a balance between […]

How Data is Transforming the Musician’s Landscape

Continuing on the theme from my first blog, Music as a Marketing Mechanism, I want to zero in on how audience data can help musicians grow their fan base and brand. The Power of Data In the music industry, first and third-party data has the potential to unlock vital insights. It can help artists identify […]

Reviews and Reputation Management – Keep Your Ear To The Street

The age of the consumer has arrived. The digital evolution has given customers the power to voice their opinions on just about everything and leave reviews in a very public forum. Brands can no longer hide dissatisfaction. The growth of social networks and the Internet has empowered the purchaser and put pressure on companies to […]

DAC Group Data Breach

DAC has experienced an illegal data breach of limited amounts of data, primarily business email addresses, from a single, isolated development server, not a production system.  As a search and digital marketing agency we only have access to publically available data. We do not have access to, or store any, sensitive personal information.  The breach […]

Context is King as Google AdWords Announces Major Changes

Google’s announcement of a bevy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search marketers have been asking for years. When are they finally going to monetize the maps channel? When are we going to be able to modify […]

DAC Group Does Colour Me Rad

Members of DAC Group participated in Colour Me Rad on May 28th, 2016. The race was held at Downsview Park in Toronto and was attended by thousands of participants all looking for a new take on running. The day started off early but the temperature was already pushing thirty degrees. Everyone was squeaky clean as […]

The Age of the Digital Personal Assistant

By now I am sure that most of you have heard of the digital personal assistant. It is quite possible that you don’t know it by that name. That is right, I am talking about Siri (Apple), Cortana (Microsoft) and Google Now (Android). These are the 3 main digital personal assistant technologies that are used […]

Game changers and industry shakers: Lessons from C2 MTL

Part networking event, part celebration of creative innovation, part circus: C2 Montreal is the conference that’s hard to label. Last week, I, along with some of my Montreal colleagues, attended this three-day event. Drawing thousands of people from business, creative arts and technology from across North America, C2 (the two Cs stand for Commerce + […]