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DAC Welcomes Robert Cooney Back to the Agency as VP, Client Strategy

DAC, a leading media agency, is pleased to announce the return of Robert Cooney to the company as Vice President of Client Strategy. Robert returns to DAC from Horizon Next, where he served as VP, Managing Director to clients in the Canadian market. In his new role, Robert will leverage his diverse experience to deliver strategic support to DAC’s clients with larger and more complex programs. He will provide strategic counsel for new business development and help evolve DAC’s capabilities to meet changing client needs.

Having worked as a Project Manager, Data Analyst, Media Director, and Software Developer, Cooney is well-equipped to tackle high-value business problems that require multidiscipline solutions. As Cooney rejoins the DAC team, his primary goals include helping clients navigate and understand the impact of the changing media landscape on their brand’s strategies. His focus is building excitement and consensus across large agency-client teams to pioneer solutions and achieve unprecedented results.

“We are thrilled to have Robert Cooney back at DAC,” said Norm Hagarty, CEO of DAC. “His expertise and passion for multidisciplinary solutions will undoubtedly drive our clients’ success. We look forward to the innovative ideas and strategic support he will bring to the team.”

Cooney’s educational background includes a Diploma in Computer Programming from Humber College, which he earned during the internet boom of the late 90s and early 2000s. While working as a developer full-time, he pursued a BA in Political Science at York University at night, demonstrating his dedication to personal growth and intellectual curiosity.

When asked about his motivations for rejoining DAC, Cooney expressed his admiration for the company’s leadership and collaborative work environment. He commended the senior team for their commitment to fostering growth opportunities for employees. Cooney is excited to be reunited with familiar faces and impressed by the accomplishments DAC has achieved during his absence. Cooney states, “With this team, and with the investments the company has made in Advanced Analytics and AI, I believe DAC is better positioned than any other agency to lead, and to redefine what it looks like for brands to deliver memorable customer experiences.”

About DAC

DAC is a leading international media agency that helps brands connect with customers and prospects at every stage of the buying process, from discovery to hyperlocal store data optimization. Recognized by Forrester as one of the world’s leading growth driving marketing agencies, DAC is proud to help companies build, maintain and optimize their online presence, thanks to its in-house expertise in content strategy, UX, paid media, SEO and analytics. Founded in 1972, DAC now has 12 offices in Canada, United States, and Europe.

To find out more about DAC and how the company can help boost your performance, visit