WHITE PAPER

AI Overviews vs. the Maps Pack: An Analysis of How Query Intent Variation Affects Google SERP Features

August 22, 2025

The rules of Google’s results pages are changing.
In this exclusive DAC whitepaper, our search experts analyzed 739 SERPs across four industries to uncover the real patterns driving today’s results and how brands can adapt to dominate both AI-driven and local search experiences.

Inside, You’ll Discover:

Query Signals That Trigger AIOs vs. Maps Packs

Find out how “near me,” question words, plurals, and transactional phrases influence which SERP feature appears.
What Happens When AIOs and Maps Packs Collide

Explore the rare overlap cases where both features appear
Vertical Trends That Redefine Search Visibility

See how industries like Auto Services, Home Services, Financial Services & Insurance, and Apparel each reveal distinct SERP behavior.
Actionable SEO & Local Strategies for Dual Visibility

Learn how to tailor your content for AIO inclusion while simultaneously optimizing local profiles to dominate Maps Packs.