The SEO landscape is evolving fast, and visibility on the SERP is no longer limited to classic blue links. With the rise of generative AI integrations like Google’s AI Overviews, brands must rethink how they analyze performance and plan content.

At DAC, we’ve developed a step-by-step framework to help marketers adapt and uncover overlooked opportunities hiding in plain sight. In partnership with Search Engine Journal, we recently released a downloadable checklist and walkthrough video to guide marketers through the process.

This blog post summarizes the highlights—and shows you where to go if you’re ready to dive deeper.

What it is: A practical, AI-informed SEO checklist that helps brands:

• Analyze their existing keyword performance using Semrush exports
• Understand how AI Overviews are impacting visibility
• Identify high-potential non-branded keywords that aren’t showing up in AI-generated answers
• Prioritize content strategy based on keyword intent

Why it matters: With AI Overviews disrupting traditional rankings, understanding where your brand shows up—and where it doesn’t—is more important than ever. This framework helps uncover gaps, quantify opportunities, and translate search data into smarter content decisions.

What you’ll find inside:

• A guided process for reviewing Semrush keyword exports
• A 10-step checklist with prompts you can feed into your preferred AI tool
• Visual summaries by keyword intent and AI visibility
• Content strategy tips for every type of search intent

Want the full checklist? If you reached this page via SEJ, the checklist is already in your inbox. Missed it? You can access it [here]

Need help applying this to your brand? Let’s talk. DAC’s SEO and performance teams are already helping brands uncover lost visibility—and build strategies that go beyond the SERP.