Venture into the rarefied world of marketing leadership.
Is B2B marketing really more challenging than B2C? The digital age has blurred the lines between the two, so we enlisted T-Systems’ Head of Digital Marketing, Björn Radde, to reveal truths from one of Europe’s most successful B2B operations. Join Nasser, Dan, and Jenna as they pick Björn’s brain to reveal:
LINKS: DAC: “Why Google’s new Customer Match is great news for B2B marketers” | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org
Media is measurable, pizza is life, and robots will overthrow us sooner or later. Jenna knows her mind.
Nasser is the man in the middle, piloting the show with charm, humor, and obscure movie references.
A natural problem-solver, Dan is permanently frustrated about something (usually Nasser).