A captain of sorts (minus the all-white uniform), Nasser is responsible for steering the mighty vessel that is digital strategy for DAC clients. Leveraging his expertise in digital marketing, local and mobile conversion, performance optimization and benchmarking, he leads his crew of strategists and researchers to design and implement high performing programs that connect buyers and sellers at exactly the right moment. Nasser sails near and far to share industry best practices, speaking at such digital forums as SMX, Argyle CMO Exchange, eMetrics and Google Engage Summits. He has also led sessions for both the American and Canadian Marketing Associations.
Prior to climbing aboard the S.S. DAC, Nasser was a globetrotter who spent years exploring the quieter parts of the world, and who immersed himself in business, political, Oriental and African studies while earning his post-secondary education in London.