In a niche update but one that is very impactful for ones within that industry, Google is opening up its local car inventory beta to all US vehicle dealerships. This means that car and other vehicle inventories will be able to show up straight in the Google Business Profile. For users searching for a specific make or model, this can be a huge boost to rankings as Google will know which dealerships to match directly with a user’s query.
This does not only impact cars as the feature can have business owners upload any product that has a vehicle identification number (VIN). This means that motorcycles, RVs, powersports, and commercial vehicles are all allowed.
Want to be fully prepared for the next round of changes in local search? Start by partnering with the experts on our Local Presence Management team to get ahead of the curve. Let’s talk!