Google seems to add new attributes to is listings every month. Just in August the new “Pets Allowed” attribute went live and now in September, Google is adding the attributes for “Nursing Rooms” and “Children Allowed.” Businesses intended for a long stay, such as airports, would find it a necessity to specify if they have rooms for mothers to feed their babies. The allowance of children in the general sense is then geared towards restaurants, a type of establishment where every business is different in the clientele that they plan to serve.
The constant addition of attributes proves it is here to stay and something that users have grown to expect. Since their push in 2020, Google saw how reliable attributes have been in answering common customer questions about a business. Users will often pick where they visit based on the fact that they could come with their dogs or children, or another factor relevant to them that an attribute specifies. This makes the practice a necessity, and something that all business owners should make sure to include in their listings. These attributes often come with unique icons on a business profile as well, or as justifications when businesses are featured on a search engine result page, making them highly desirable to have a professional looking and fully optimized listing.
What is always important to remember with new attributes is that any icon or label you can add to your Google listings will improve click through rates and drive additional traffic for queries that include that attribute. Whether the attribute is improving rankings on queries your business already qualified for or is deeming your business relevant to new queries, your listings will see more impressions. A Google listing that contains every feature available to it looks of greater trustworthiness, professionalism, and quality than those that do not. Whenever your listing can use a feature, it should, both to improve rankings and to see a higher click-through-rate within those rankings.