Putting AI Agents to Work: Campaign Performance, Brand Discovery and Commerce

Why attend

AI agents are moving from concept to commercial reality. They are beginning to influence how people search, compare options, make decisions and interact with brands across the customer journey.

For marketing leaders, the question is no longer whether AI agents will matter. It is where to put them to work first, and how to create measurable business impact without losing control of your data, brand experience or decision-making.

Join DAC’s experts in media, content, SEO and data/AI for a practical discussion on how enterprise brands can use AI agents with confidence.

What you’ll learn

In this live expert panel, you’ll get clear answers to questions such as:

• Which marketing workflows AI agents can improve, from media planning to campaign optimization
• How to stay discoverable as AI agents search, compare and recommend brands
• What agentic commerce means for product content, conversion and customer experience
• Why data quality, governance and human oversight matter when scaling AI programs
• How media, SEO, content and analytics teams can work together in an AI-powered environment

The session will close with audience questions, giving attendees a chance to explore the AI agent challenges most relevant to their business.

Who should attend

This webinar is designed for marketing, digital, ecommerce and analytics leaders who are exploring how AI agents may affect brand discovery, campaign performance, customer journeys and commerce.

It will be especially relevant for enterprise and multi-location brands looking to understand where AI can extend team capability while keeping human expertise, governance and measurement at the center.