Putting AI Agents to Work: Campaign Performance, Brand Discovery and Commerce

Why attend

AI agents are beginning to influence how people search, compare, evaluate and buy. For brands, this means campaign performance, search visibility, product content, commerce journeys and measurement are all being reshaped.

Your brand narrative is no longer shaped only by what you publish. It is increasingly being co-authored by the agents, platforms and AI-generated summaries that influence what people see, learn and trust about your brand.

Join DAC’s experts in media, content, SEO, data and AI for a practical discussion on how to put AI agents to work while protecting quality, visibility and control.

What you’ll learn

In this live expert panel, you’ll learn:

• Where AI agents can improve marketing workflows, from media planning and buying to campaign optimisation
• How brands can stay discoverable as AI agents search, compare and recommend brands
• How AI-generated “slop” and agent-led summaries can affect brand visibility and narrative
• What agentic commerce means for product content, conversion and shopping agents such as Meta Muse
• How agents can turn performance data into useful insights and dashboards
• Why governance and human oversight matter when agents can multiply both wins and errors

The session will close with audience questions, giving attendees a chance to explore the AI agent challenges most relevant to their business.

Who should attend

This webinar is designed for marketing, digital, e-commerce and analytics leaders who are exploring how AI agents may affect brand discovery, campaign performance, customer journeys and commerce.

It will be especially relevant for enterprise and multi-location brands looking to understand where AI can extend team capability while keeping human expertise, governance and measurement at the centre.