Some users are now seeing Google Business Profiles (GBP) appear center‑top in the SERP for direct brand searches, instead of the traditional right‑side placement. This update is part of Google’s ongoing experimentation with local search result layouts.

By moving GBPs to a more prominent, central position, Google appears to be trying to increase visibility and engagement for branded queries. While still in early testing and not yet widespread, several local businesses and SEOs have reported the shift when searching specifically for their brand names.

Why It Matters

• Increased prominence: Center‑top placement commands more attention and can drive more clicks and profile interactions.
• Brand search focus: This layout currently triggers mainly for branded searches, underscoring the importance of your GBP when users look specifically for your business.
• Early adoption edge: Those whose profiles are already showing this layout may see improved engagement and should capitalize on the change.

What You Can Do

• Regularly test your top branded keywords to see if your GBP appears in the new center‑top format.
• Ensure your profile features up‑to‑date content—like compelling service descriptions, fresh photos, and active posts—to make the most of this prime placement.
• Track metrics like profile views, clicks, and requests to monitor any lift tied to this layout test.

As Google refines this format, early awareness and proactive GBP management can give brands a visibility advantage in local search.