A new bug in Google Business Profiles (GBP) is bringing back previously removed reviews, including fake or policy-violating ones, on business listings. These unexpected reappearances are causing confusion and frustration for businesses that have worked hard to maintain their online reputations. 

Some business owners report a sudden influx of old reviews, which skews overall ratings and impacts how customers perceive their brand. Even reviews removed years ago are reappearing, raising concerns about the integrity of GBP’s review moderation. 

What’s the impact? 

Resurfaced reviews can mislead potential customers, damage your business’s credibility, and disrupt local search performance. If your GBP is a key driver of reputation and revenue, these glitches may erode trust and influence purchasing decisions. 

What can you do? 

• Monitor Your GBP: Stay alert for any changes in your reviews. 

• Document Everything: Keep track of reviews that return after removal. 

• Respond Thoughtfully: Address resurfaced reviews with professionalism, acknowledge the past, and highlight current improvements. 

• Report Them Again: Flag inappropriate reviews through the GBP Help Center for re-evaluation. 

As Google works on a solution, take a proactive stance in managing your online presence. Transparent communication and timely engagement help protect your brand, especially when technical issues arise.