DACInsightsEventsPossible fontainebleau miami
EVENTS

POSSIBLE 2025

POSSIBLE brings together key decision-makers, from rising stars to C-Suites for an inspiring 3-days of learning and networking. The unique settings allow for interactive sessions and exclusive meetups in diverse, immersive spaces that foster meaningful connections and creative collaborations among industry leaders and innovators.

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April 28 – 30, 2025

7am – 7pm ET

Location

Fontainebleau, Miami

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April 28 – 30, 2025

7am – 7pm ET

Location

Fontainebleau, Miami

Event details

At POSSIBLE, attendees will have multiple opportunities to connect with key partners and sponsors including moments from stages, unique partner experiences, as well as a bustling Exposition Hall with a plethora of branded partner areas to explore and learn more! There will be 9 tracks supporting 3 industry pillars including Consumer Marketing & Communication, Business & Society, and Technology and Innovation. 

Find DAC at Cabana 15 to explore our Enterprise-to-Local approach.  

Two women standing beside a large white sphere with the text "FUTURE FORWARD" in an exhibition area.

Vice Presidents, Business Development, Maria Unwala and Emilie Vasu at POSSIBLE 2024.

What is the purpose?

  • Learn how to design omnichannel, customer-centric campaigns that seamlessly blend innovative media and storytelling techniques to reimagine the customer journey for maximum impact.   
  • Discover how to strike the perfect balance between automation and authentic human connection to expand your reach and create immersive experiences that resonate with today’s consumers. 
  • Explore cutting-edge measurement and attribution techniques for a cookieless world and learn to construct data infrastructures that not only protects your most valuable asset but also cultivates consumer trust. 
  • Position your brand for future success by decoding Gen Z and Gen Alpha’s unique values, communication preferences, and purchasing habits. 
  • Explore initiatives that go beyond profit, aiming to make a meaningful impact and fulfill the growing demand for responsible, purpose-driven business practices.   
  • Attendees will gain insights into how these technologies can help them innovate, drive growth, and captivate audiences in new ways. 
  • Gain a deep understanding of how influencers, content creators, and user-generated content are redefining brand engagement. 

What is DAC’s role?

  • DAC’s Mario Lemieux, Senior Vice-President, Business Development, Emilie Vasu, Vice President, Business Development, Maria Unwala, Vice President, Business Development, and Amit Patel, Business Development Manager, will be at POSSIBLE. 
  • DAC will highlight how it connects global brands to local market by aligning top-down brand marketing with a local-up approach to audience targeting and market penetration.  This is our Enterprise-to-Local approach.  
  • Attendees can speak to team DAC at Cabana 15. 

Key takeaways

  • Learn how to drive powerful outcomes with full-funnel media. 
  • Discover how DAC develops successful campaigns for global brands at the local level. 
  • Understand the Enterprise-to-Local strategy and how it is applied.  

Get to know the experts

Mario Lemieux

Senior Vice-President, Business Development

Mario Lemieux

Partner, SVP Business Development

Mario Lemieux, DAC’s Senior Vice President and leader of their high performing Business Development group, has over 30 years of experience in the marketing and advertising world. Mario builds trust with brands through client insights, deep industry knowledge and a close collaboration with DAC’s delivery teams, while driving innovative and integrated solutions in digital strategy, digital media (SEM, SEO, programmatic, social, content), analytics and more. He’s also worked with some of North America’s largest brands including Starbucks, Circle K, TELUS, Uniqlo, Brooks Running, and more.

Maria Unwala

Vice President, Business Development

Maria Unwala

VP Business Development

Maria Unwala is the VP of business development at DAC. Maria has over 10 years of experience in client services and business development, with a focus on presenting winning marketing strategies to prospective clients and forging enduring partnerships for her agencies. Prior to joining DAC, she was the director of client services at Brickfish, which was acquired by Reputation in 2019. Maria has a proven track record of developing strong relationships with clients and delivering results that exceed expectations.

Emilie Vasu

Vice President, Business Development

Emilie Vasu

Vice President, Business Development

Emilie is a growth-focused executive known for breaking silos and igniting results across established blue-chip organizations and challenger brands alike. With over two decades of client service and business development leadership under her belt at best-in-class US agencies—including Ogilvy, Goodby, VBP, JWT, and Digitas—her goal is driving exceptional growth outcomes and cultural camaraderie through creative and strategic acumen. Emilie’s entrepreneurial grit consistently matches the best in brands with DAC’s best-in-class offerings.

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