Google Maps is integrating Gemini AI into navigation, enabling more intuitive guidance, proactive traffic alerts, natural language landmark directions, and real time insights through Google Lens. Users can point their device at a business to instantly access information or ask questions about it. 

Key capabilities: 

1. Lens-based place details 
2. Proactive traffic notifications 
3. Landmark-based navigation 
4. Gemini as an in-app AI assistant 

These features are rolling out across Android and iOS in regions where Gemini is available. 

Why It Matters 

AI enhanced navigation highlights the importance of complete and accurate business data. Updated photos, attributes, and categories improve how business locations are interpreted and presented by Gemini. 

What You Can Do 

• Keep all Google Business Profiles fully updated 
• Select categories and attributes that mirror real customer language 
• Review engagement signals in Maps and Search regularly 

To prepare your locations for AI-driven navigation, reach out to our specialists.