Google is introducing new AI powered shopping tools, including Ask for Me in conversational search. These tools surface curated product recommendations, pricing, inventory availability, and merchant insights. Additional features include Let Google Call for stock verification and agentic checkout to track purchases across participating retailers. 

These updates support more autonomous and intuitive shopping journeys, opening new discovery opportunities for merchants with accurate inventory data. 

Why It Matters 

Google’s AI shopping integrations prioritise brands with strong product feeds and reliable local inventory data. Well structured data will increase eligibility for AI driven recommendations. 

What You Can Do 

• Ensure accuracy in your local inventory feeds 
• Monitor Merchant Center and Maps performance 
• Prepare customer service teams for Google assisted calls 
• Evaluate how conversational search may influence your listing strategy 

For support aligning your retail data with Google’s AI ecosystem, connect with us.