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Webinar: How To Find The True Value Of Your Marketing Funnel

April 10th, 2024
On Line


Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.

So how do you identify and take advantage of these opportunities for growth?

During our latest webinar with the Search Engine Journal, we explored a comprehensive approach for measuring the value of your content initiatives, to help you optimize resource allocation for maximum impact.

Key topics covered:

  • Fresh methods for measuring your content’s impact.
  • Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective.
  • Ways to persuade decision-makers to invest in more content by showcasing its value convincingly.

With Bill Franklin and Oliver Tani from DAC and Heather Campbell, Director of Marketing at Search Engine Journal, we have unraveled the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy.

You’ll also get insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates.

Whether you’re a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success.

Couldn’t attend the Webinar? No problem. You can watch the video on demand right here: