Tag Archives: word-of-mouth

The Hero’s Journey: 4 Stages of Better Blogger Outreach

What do Luke Skywalker, Katniss Everdeen, and Harry Potter all have in common (besides being generally awesome at staying alive)? Like many of pop culture’s greatest heroes, they followed the same path to greatness, a path mythologist Joseph Campbell called “The Hero’s Journey.” The Hero’s Journey is the definitive path to greatness, but it doesn’t […]