Tag Archives: public relations

Is Google the 500 Pound Gorilla in Social?

| March 22, 2012

Measuring the return on investment (ROI) of social media advertising activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent chatting online with fans and followers will lead to money back in their pocket? That’s what the new features in Google Analytics are […]

SEO is Dead. Long Live Content.

| March 21, 2012

Matt Cutts, Google’s sheriff of all things Search Engine Optimisation, caused quite a stir among search folks when he let slip at SXSW that Google is essentially rolling out an official algorithm update that will penalise sites that engage too vigorously in search engine optimisation. To paraphrase, Cutts said that, as part of Google’s ongoing effort to […]