Tag Archives: Design

Five Ways Your Landing Pages May Be Missing the Mark

Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and testing all the time will ensure you maintain the highest conversion rates from your pages. Humans have high expectations of brands – let’s not […]

Mobile Usability Meets Cognitive Psychology at Usability Week 2012

Not even Hurricane Sandy could stop the Nielsen Norman Group. While New York battened down the hatches, I was lucky enough to take part in Usability Week 2012: a series of common sense workshops on how to make interfaces imminently more usable. It’s not a stretch to say that Jakob Nielsen and Don Norman invented […]