Last week I went to the Data Driven Business conferences, which are essentially eMetrics, Conversion Conference, and Predictive Analytics World all at the same venue in London. In terms of analytics maturity, I would say that eMetrics was more intended to deliver the business value of data analytics to a wide audience, Conversion Conference was […]
DAC joined over 400 digital marketers and financial leaders at DMFS-NYC December 9 – 10, where DAC, VP of Client Strategy, Nasser Sahlool led the Social and Content Track. Erica Hahn was also in attendance at the event and shared her top takeaways below. Marketing must be personal! The importance of creating a personalised experience […]
Note: This is part two of a two-part blog series of DAC covering Dx3 Canada 2013, which took place on March 6th and 7th in Toronto. You can read part one here. Turbulent times for retail. Between 3D printing, augmented reality, e-fitting rooms and headsets that can measure consumer brainwaves, technology is changing the face […]