Tag Archives: Conference

Data Driven Business – A roundup from the major data analytics conference

Last week I went to the Data Driven Business conferences, which are essentially eMetrics, Conversion Conference, and Predictive Analytics World all at the same venue in London. In terms of analytics maturity, I would say that eMetrics was more intended to deliver the business value of data analytics to a wide audience, Conversion Conference was […]

Erica’s Top Five Takeaways From Digital Marketing for Financial Services NYC

  DAC joined over 400 digital marketers and financial leaders at DMFS-NYC December 9 – 10, where DAC, VP of Client Strategy,  Nasser Sahlool led the Social and Content Track. Erica Hahn was also in attendance at the event and shared her top takeaways below. Marketing must be personal! The importance of creating a personalised experience […]